About

I love smells! Especially nice ones. Whether in a wine or food, on a person or in a home, nothing beats that olfactory moment of sheer delight – a feeling so good that you almost want to take a snapshot of it so that you can remember that moment and the surroundings where you first encountered it.

Except you can’t. Or perhaps, you don’t yet know how to describe smells. Because scent, unlike sight, is difficult to express precisely without a common language or points of reference. We seem to find it easier to say what we like about a photograph or a painting in terms of light, colour, intensity and composition, so we should be able to do the same for smells. Right?

Fortunately, in 1983, Michael Edwards addressed the lack of a reference model for aromas by introducing the Fragrance Wheel to the world. This new scheme was created in order to simplify fragrance classification and naming, as well as to show the relationships between each of the five fragrance families of Floral, Oriental, Woody, Fresh and Fougère.

What this means is that we are now armed with a visual model and some basic rules to start the creative process of blending fragrances to suit our preferences or moods. For me, the Eureka moment came as I starred at the eye-watering price tag of a room diffuser in a boutique in the UK, wondering … what if I can put together a complete package of service and products to help fragrance enthusiasts learn how to identify, classify and create their favourite smells using a virtual tool, aromLAB, and then to supply high quality raw materials so that the resulting virtual aroma blends can be realised in the making of cheaper homemade equivalents of room diffusers, candles and sprays?

And thus, aromKIT was born …

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